Avoid these common missteps when starting on TikTok Shop:

1. Low-Quality Videos
   Poor lighting and audio turn off potential buyers. Use natural light and shoot vertically.
2. No Consistency
   Infrequent posting limits your chances of discovery. Aim for at least 3–5 videos a week.
3. Skipping Trends
   Not adapting to current trends makes your content invisible. Stay updated with the “For You” page.
4. Lack of CTAs
   Always tell viewers what to do next—buy, click, or follow.
5. No Audience Interaction
   Ignoring comments reduces engagement. Reply to build relationships and credibility.