Influencer strategy has evolved. Here’s what’s working now:

• Micro-Influencers Win: Smaller creators often deliver better engagement and trust than big names.
• Authenticity is Everything: Scripted, polished ads underperform—raw and honest wins.
• Let Creators Lead: Give them creative freedom; they know what resonates with their audience.
• Use Affiliate Programs: Let influencers earn commission for sales directly through TikTok Shop.

Partner smartly and think long-term. One good creator can boost your brand overnight.